What is Avon UK?
Avon is a county that is ceremonial in the West of England. Bristol and Bath are its major cities. The name is derived from the River Avon.
Avon is the largest direct-sales business in the world. Six million women see an Avon brochure every three weeks. Their multi-billion dollar merchandise can be purchased through their global army.
In 1886, the company was founded.
Avon is the fourth-largest pure-play cosmetics company and connects 6.5 million customers across 100 countries. The company's culture of business and products reflect its ethos of women for women. The logo, for example, is adorned with pink shades and mother of pearls to signify femininity. All letters, except the "n" are displayed in capital letters to highlight their importance and power.
The company was founded in 1886 by David McConnell, who started out as a travel book salesman. He discovered that female customers, often housewives who were home during the afternoon were more interested in perfume samples he gave them as an incentive. McConnell enlisted them as his sales agents and the Avon business was born.
Avon is a brand that is well-known in many countries and one of the largest cosmetics companies around the globe. It is well-known for its charitable work and has supported campaigns against breast cancer and gender violence. It also has a strong presence in environmental concerns, with its own dedicated sustainability team.
Avon's founder believed in the importance of empowerment of women. view avon brochure online was a radical idea at the time, as women were expected to stay home and take care of their families. Avon's model of business gave them the opportunity to earn a living and also achieve personal success. Avon is still run by Angela Cretu, a strong woman. She has overall responsibility for business operations outside of Latin America, as well as overseeing the brand's global reach.
The company is geared towards women.
AVON is a brand that offers food and mascara on the lashes. It's the company that fights wrinkles on one hand and breast cancer on the other, that knows the importance of a flawless lip, but also opens its mouths to speak out against domestic violence and women's financial independence. It's the company that supports six million Representatives around the world.
It was founded by David H McConnell in 1886 to provide women with financial independence The company is a leading cosmetics brand and one of the world's oldest direct sales companies with a remarkable 130 years of experience under its belt. Despite its age, it is at forefront of modern cosmetics and social selling with a wide range of products that include skincare, fragrances, colour cosmetics, fashion jewellery and accessories.
Instead of focussing on traditional retail outlets, the company's five million Representatives (or “Reps”) sell products directly to customers, either in person or online, and forming relationships as they go along. It's a model that has been able to stand the test of time and enables mums, dads students and entrepreneurs, as well as retirees to work from home while earning on their own terms. This model is more relevant than ever as the epidemic changes working patterns. AVON's latest campaign celebrates the diverse female role models. From an London beatboxer, to an art restorer, and an astronomer. They all embrace their own power.
Be proud of your power
For over 135 years Avon has been a symbol of advancement for women by encouraging women of all ages to run their own business and earn a steady income. Avon's legacy is in existence today thanks to its iconic earning opportunity that allows mothers, students, and young entrepreneurs to control their own destiny. The brand is known for encouraging women to embrace their strength and confidence with its catchphrase 'Ding Dong Avon calling'.
The brand new Embrace Your Power global platform, visual approach, creative campaign and integrated campaign were designed in collaboration with Wunderman Thompson UK. It is based on the belief that every woman has a unique power, however gender inequality limits it. Avon seeks to recognize these strengths by empowering women to attain financial independence and connect them with a network of beauty lovers and provide aspirational beauty products at an unbeatable price that is crucial due to the high cost of living.
Avon is launching on Amazon for the first time in the UK in an effort to increase its omnichannel approach and reach a wider audience. Over 300 of Avon's products for skincare and beauty are available to purchase through Amazon and you can also choose of purchasing through an Avon representative in person or online.
Since the campaign's launch Avon's Awareness Score which gauges the sentiment of consumers towards hundreds of brands each day has risen by four percentage points in Britons older than 50.
Make sure you support causes that matter to you.
Avon's first sales model was primarily driven by a network of representatives. One of the first representatives was Mrs. P.F.E Albee from Winchester, who became an inspiration for the Avon Representatives we know today. She was a pioneer, providing women with the opportunity to gain financial independence and earn their own income in a period when many women didn't have the vote.
AVON is committed to supporting causes that are important to women, especially those who suffer from domestic violence and breast cancer. Through our Avon Foundation we support charitable research, educational and scientific activities in addition to humanitarian and humane causes around the globe. We are particularly focused on helping women improve their lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways To Speak Out', which calls for one-third of local authorities in the UK to provide services for children and women to end violence based on gender.
The legacy of Avon is deeply rooted in popular culture. The iconic ding dong avon woman that was introduced in 1954 was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's healthy image is reflected in the iconic Avon brochure which has reached more than six million people each week since it was introduced in 1905.